ERROR

Przepraszamy - choć zrobiliśmy wszystko, co w naszej mocy: wystąpił błąd
Typedatabase
MessageYou have an error in your SQL syntax; check the manual that corresponds to your MariaDB server version for the right syntax to use near "AND SUBSTRING(categories_id,4,1) != "0") AS cat4, (SELECT categorie..." at line 5
QuerySELECT (SELECT categories_id FROM categories_description WHERE language_id = 7 AND categories_id = 000) AS cat1, (SELECT categories_id FROM categories_description WHERE language_id = 7 AND categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2, (SELECT categories_id FROM categories_description WHERE language_id = 7 AND categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3, (SELECT categories_id FROM categories_description WHERE language_id = 7 AND categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4, (SELECT categories_name FROM categories_description WHERE language_id = 7 AND categories_id = 000) AS cat1name, (SELECT categories_name FROM categories_description WHERE language_id = 7 AND categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2name, (SELECT categories_name FROM categories_description WHERE language_id = 7 AND categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3name, (SELECT categories_name FROM categories_description WHERE language_id = 7 AND categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4name, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = 000) AS cat1url, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2url, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3url, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4url, (SELECT wod_count_products FROM categories WHERE categories_id = 000) AS cat1cnt, (SELECT wod_count_products FROM categories WHERE categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2cnt, (SELECT wod_count_products FROM categories WHERE categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3cnt, (SELECT wod_count_products FROM categories WHERE categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4cnt

Theodore Levitt 
Marketing Myopia [EPUB ebook] 

Support
Cover of Theodore Levitt: Marketing Myopia (ePUB)

What business is your company really in? That’s a question all executives should all ask before demand for their firm’s products or services dwindles.

In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers’ real needs instead.

€9.49
payment methods

About the author

Theodore Levitt was an influential scholar and former editor of
Harvard Business Review whose writings radically altered the way marketing is practiced and studied. He wrote eight books on marketing, including
Innovation in Marketing and
The Marketing Imagination.
Buy this ebook and get 1 more FREE!
Language English ● Format EPUB ● Pages 104 ● ISBN 9781633690585 ● File size 0.3 MB ● Publisher Harvard Business Review Press ● Published 2008 ● Downloadable 24 months ● Currency EUR ● ID 4107828 ● Copy protection Adobe DRM
Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Theordore LevittTheodore Levitt

260,259 Ebooks in this category

Cover of James McKee: Business Architectures for Risk Assessment and Strategic Planning: Emerging Research and Opportunities
James McKee: Business Architectures for Risk Assessment and Strategic Planning: Emerging Research and Opportunities
EPUB
Adobe DRM
€198.43
Cover of John (Brunel University, UK) Balmer & Klement Podnar: Contemplating Corporate Marketing, Identity and Communication
John (Brunel University, UK) Balmer & Klement Podnar: Contemplating Corporate Marketing, Identity and Communication
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars an …
EPUB
Adobe DRM
€56.61
Cover of Christian Dunis & Andreas Karathanasopoulos: Computational Intelligence Techniques for Trading and Investment
Christian Dunis & Andreas Karathanasopoulos: Computational Intelligence Techniques for Trading and Investment
Computational intelligence, a sub-branch of artificial intelligence, is a field which draws on the natural world and adaptive mechanisms in order to study behaviour in changing complex environments. …
EPUB
Adobe DRM
€51.54
Cover of Vivek (Corporate IT Strategy Consultant, Thane (West), India) Kale: Enterprise Performance Intelligence and Decision Patterns
Vivek (Corporate IT Strategy Consultant, Thane (West), India) Kale: Enterprise Performance Intelligence and Decision Patterns
‘Vivek Kale has written a great book on performance management that focuses on decision-making; on continuous, incremental improvement; and on identifying common patterns in becoming a more intellige …
EPUB
Adobe DRM
€95.98
Cover of Victor Murinde: The Free Trade Area of the Common Market for Eastern and Southern Africa
Victor Murinde: The Free Trade Area of the Common Market for Eastern and Southern Africa
In the last ten years, while GATT and (later) WTO were actively advocating the doctrine of free trade, the world witnessed unprecedented formation of regional trading blocs. Focusing on the prospects …
EPUB
Adobe DRM
€51.52
Cover of Gary Amy & Roger A. Minear: Disinfection By-Products in Water TreatmentThe Chemistry of Their Formation and Control
Gary Amy & Roger A. Minear: Disinfection By-Products in Water TreatmentThe Chemistry of Their Formation and Control
Disinfection By-Products in Water Treatment describes new government regulations related to disinfection by-products. It explains the formation of microorganism by-products during water treatment and …
EPUB
Adobe DRM
€75.91
Cover of Hyung-il (University of Central Florida, Rosen College of Hospitality Management, Orlando, Florida) Jung: Restaurant Financial Management
Hyung-il (University of Central Florida, Rosen College of Hospitality Management, Orlando, Florida) Jung: Restaurant Financial Management
This new book, Restaurant Financial Management: A Practical Approach, provides valuable guidance on how to apply the concepts of accounting and finance to real-life restaurant business activities. Th …
EPUB
Adobe DRM
€149.52
Cover of Ahmet Salih Ikiz: Tourism in Turkey
Ahmet Salih Ikiz: Tourism in Turkey
Tourism in Turkey: A Comprehensive Overview and Analysis for Sustainable Alternative Tourism is an informative study that analyzes the Turkish tourism from a variety of different perspectives and she …
EPUB
Adobe DRM
€168.21
Cover of B.R. Gurjar: Sludge Treatment and Disposal
B.R. Gurjar: Sludge Treatment and Disposal
Sludge treatment and disposal used to be considered part of water and wastewater treatment, rather than a separate subject, but is now seen as an independent field of study, research and development. …
EPUB
Adobe DRM
€64.32
Cover of Alan Macfarlane: Of Poverty and Wealth
Alan Macfarlane: Of Poverty and Wealth
Of Poverty and Wealth: Eric Hobsbawm, Barry Supple and Gareth Stedman Jones is a collection of interviews that is being published as a book for the first time. These interviews have been conducted by …
EPUB
Adobe DRM
€51.24
Next page >>>