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Theodore Levitt 
Marketing Myopia [EPUB ebook] 

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Copertina di Theodore Levitt: Marketing Myopia (ePUB)

What business is your company really in? That’s a question all executives should all ask before demand for their firm’s products or services dwindles.

In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers’ real needs instead.

€9.49
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Circa l’autore

Theodore Levitt was an influential scholar and former editor of
Harvard Business Review whose writings radically altered the way marketing is practiced and studied. He wrote eight books on marketing, including
Innovation in Marketing and
The Marketing Imagination.
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Lingua Inglese ● Formato EPUB ● Pagine 104 ● ISBN 9781633690585 ● Dimensione 0.3 MB ● Casa editrice Harvard Business Review Press ● Pubblicato 2008 ● Scaricabile 24 mesi ● Moneta EUR ● ID 4107828 ● Protezione dalla copia Adobe DRM
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