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Katja Lantzsch
Der internationale Fernsehformathandel [PDF ebook]
Akteure, Strategien, Strukturen, Organisationsformen

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Sampul Katja Lantzsch: Der internationale Fernsehformathandel (PDF)

€39.99

Daftar Isi

Einführung.- Organisationstheoretische Grundlagen.- Zum Gegenstand: Fernsehen und Unterhaltung.- Zwischenfazit.- Methode der empirischen Untersuchung.- Ergebnisse der empirischen Untersuchung.- Schlussfolgerungen und Implikationen.- Zusammenfassung und Ausblick.

Tentang Penulis

Katja Lantzsch ist wissenschaftliche Mitarbeiterin im Fachgebiet Medienmanagement des Instituts für Medien- und Kommunikationswissenschaft an der Technischen Universität Ilmenau mit den Forschungsschwerpunkten Strategien und Strukturen von Medienorganisationen, Medienmarketing sowie Beschaffung und Produktion von Fernsehunterhaltung.

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Bahasa Jerman ● Format PDF ● Halaman 305 ● ISBN 9783531909387 ● Ukuran file 1.9 MB ● Penerbit VS Verlag für Sozialwissenschaften ● Kota Wiesbaden ● Negara DE ● Diterbitkan 2008 ● Diunduh 24 bulan ● Mata uang EUR ● ID 2159388 ● Perlindungan salinan DRM sosial

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