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Katja Lantzsch
Der internationale Fernsehformathandel [PDF ebook]
Akteure, Strategien, Strukturen, Organisationsformen

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Örtmek Katja Lantzsch: Der internationale Fernsehformathandel (PDF)

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İçerik tablosu

Einführung.- Organisationstheoretische Grundlagen.- Zum Gegenstand: Fernsehen und Unterhaltung.- Zwischenfazit.- Methode der empirischen Untersuchung.- Ergebnisse der empirischen Untersuchung.- Schlussfolgerungen und Implikationen.- Zusammenfassung und Ausblick.

Yazar hakkında

Katja Lantzsch ist wissenschaftliche Mitarbeiterin im Fachgebiet Medienmanagement des Instituts für Medien- und Kommunikationswissenschaft an der Technischen Universität Ilmenau mit den Forschungsschwerpunkten Strategien und Strukturen von Medienorganisationen, Medienmarketing sowie Beschaffung und Produktion von Fernsehunterhaltung.

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Dil Almanca ● Biçim PDF ● Sayfalar 305 ● ISBN 9783531909387 ● Dosya boyutu 1.9 MB ● Yayımcı VS Verlag für Sozialwissenschaften ● Kent Wiesbaden ● Ülke DE ● Yayınlanan 2008 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 2159388 ● Kopya koruma Sosyal DRM

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