Katja Lantzsch 
Der internationale Fernsehformathandel [PDF ebook] 
Akteure, Strategien, Strukturen, Organisationsformen

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Обложка Katja Lantzsch: Der internationale Fernsehformathandel (PDF)
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Einführung.- Organisationstheoretische Grundlagen.- Zum Gegenstand: Fernsehen und Unterhaltung.- Zwischenfazit.- Methode der empirischen Untersuchung.- Ergebnisse der empirischen Untersuchung.- Schlussfolgerungen und Implikationen.- Zusammenfassung und Ausblick.

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Katja Lantzsch ist wissenschaftliche Mitarbeiterin im Fachgebiet Medienmanagement des Instituts für Medien- und Kommunikationswissenschaft an der Technischen Universität Ilmenau mit den Forschungsschwerpunkten Strategien und Strukturen von Medienorganisationen, Medienmarketing sowie Beschaffung und Produktion von Fernsehunterhaltung.
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язык немецкий ● Формат PDF ● страницы 305 ● ISBN 9783531909387 ● Размер файла 1.9 MB ● издатель VS Verlag für Sozialwissenschaften ● город Wiesbaden ● Страна DE ● опубликованный 2008 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 2159388 ● Защита от копирования Социальный DRM

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Katja Lantzsch

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