Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company’s history. The ‘Continental’ brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.
Tentang Penulis
Paul Erker, Ludwig-Maximilians-Universtiät München;
Nils Fehlhaber, Continental AG/Archiv, Hannover.
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Bahasa Inggris ● Format EPUB ● Halaman 387 ● ISBN 9783110732399 ● Ukuran file 150.3 MB ● Penerbit De Gruyter ● Kota Basel/Berlin/Boston ● Diterbitkan 2021 ● Edisi 1 ● Diunduh 24 bulan ● Mata uang EUR ● ID 8173114 ● Perlindungan salinan Adobe DRM
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