Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company’s history. The ‘Continental’ brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.
€39.95
About the author
Paul Erker, Ludwig-Maximilians-Universtiät München;Nils Fehlhaber, Continental AG/Archiv, Hannover.
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Language English ● Format EPUB ● Pages 387 ● ISBN 9783110732399 ● File size 150.3 MB ● Publisher De Gruyter ● City Basel/Berlin/Boston ● Published 2021 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 8173114 ● Copy protection Adobe DRM
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