Seminar paper from the year 2004 in the subject Business economics – Offline Marketing and Online Marketing, grade: 2, 0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined
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Bahasa Inggris ● Format PDF ● ISBN 9783638726078 ● Ukuran file 0.5 MB ● Penerbit GRIN Verlag ● Kota München ● Negara DE ● Diterbitkan 2007 ● Edisi 1 ● Diunduh 24 bulan ● Mata uang EUR ● ID 3823218 ● Perlindungan salinan tanpa