Sebastian Meyer 
Major differences along the supply chain between B2B and B2C marketing with regard to ‘Fast-Moving-Consumer-Goods’ (FMCG) [PDF ebook] 

Seminar paper from the year 2004 in the subject Business economics — Offline Marketing and Online Marketing, grade: 2, 0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined