Seminar paper from the year 2004 in the subject Business economics – Offline Marketing and Online Marketing, grade: 2, 0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined
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لغة الإنجليزية ● شكل PDF ● ISBN 9783638726078 ● حجم الملف 0.5 MB ● الناشر GRIN Verlag ● مدينة München ● بلد DE ● نشرت 2007 ● الإصدار 1 ● للتحميل 24 الشهور ● دقة EUR ● هوية شخصية 3823218 ● حماية النسخ بدون