Not only is marketing a central aspect of enterprises, but a fundamental principle of entrepreneurship in dynamic markets. This means that nearly all members of an enterprise have to deal with marketing. Additionally marketing is inseparably linked to information supply, which has to be made available through market research. This textbook provides the essential knowledge on the forms of market research and decision preparation for marketing as well as the respective operative instruments. It is addressed at students and patricians, who are looking for a quick and pragmatic approach to the field.
€21.99
Tentang Penulis
Prof. Dr. Lubritz teaches international marketing at the University of Worm and has had many years of experience in marketing and sales.
Beli ebook ini dan dapatkan 1 lagi GRATIS!
Bahasa Jerman ● Format EPUB ● Halaman 142 ● ISBN 9783170270381 ● Ukuran file 5.8 MB ● Penerbit Kohlhammer ● Kota Stuttgart ● Negara DE ● Diterbitkan 2010 ● Edisi 1 ● Diunduh 24 bulan ● Mata uang EUR ● ID 3656214 ● Perlindungan salinan DRM sosial
Ebook lainnya dari penulis yang sama / Editor
11,696 Ebooks dalam kategori ini
