Not only is marketing a central aspect of enterprises, but a fundamental principle of entrepreneurship in dynamic markets. This means that nearly all members of an enterprise have to deal with marketing. Additionally marketing is inseparably linked to information supply, which has to be made available through market research. This textbook provides the essential knowledge on the forms of market research and decision preparation for marketing as well as the respective operative instruments. It is addressed at students and patricians, who are looking for a quick and pragmatic approach to the field.
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Prof. Dr. Lubritz teaches international marketing at the University of Worm and has had many years of experience in marketing and sales.
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Bahasa Jerman ● Format EPUB ● Halaman-halaman 142 ● ISBN 9783170270381 ● Saiz fail 5.8 MB ● Penerbit Kohlhammer ● Bandar raya Stuttgart ● Negara DE ● Diterbitkan 2010 ● Edisi 1 ● Muat turun 24 bulan ● Mata wang EUR ● ID 3656214 ● Salin perlindungan Social DRM
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