Not only is marketing a central aspect of enterprises, but a fundamental principle of entrepreneurship in dynamic markets. This means that nearly all members of an enterprise have to deal with marketing. Additionally marketing is inseparably linked to information supply, which has to be made available through market research. This textbook provides the essential knowledge on the forms of market research and decision preparation for marketing as well as the respective operative instruments. It is addressed at students and patricians, who are looking for a quick and pragmatic approach to the field.
€21.99
A propos de l’auteur
Prof. Dr. Lubritz teaches international marketing at the University of Worm and has had many years of experience in marketing and sales.
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Langue Allemand ● Format EPUB ● Pages 142 ● ISBN 9783170270381 ● Taille du fichier 5.8 MB ● Maison d’édition Kohlhammer ● Lieu Stuttgart ● Pays DE ● Publié 2010 ● Édition 1 ● Téléchargeable 24 mois ● Devise EUR ● ID 3656214 ● Protection contre la copie DRM sociale
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