Victor O. Schwab & Dr. Robert C. Worstell 
How to Write a Good Ad: A Short Course in Copywriting – Second Edition [EPUB ebook] 
Masters of Copywriting

This book charts the difficulties encountered by vulnerable consumers in their access to justice, through the contributions of prominent authors (academic, practitioners and consultants) in the field …

This book covers many helpful analysis tools and processes to assist energy managers (EMs) administer their energy program through their meter management system (MMS). These tools and the correspondi …

This book examines the four components that must be in place for manufacturing and service organizations to achieve world-class business results: leadership and mentoring, process design and visual v …

Communities are rightly concerned about the indiscriminate use of natural resources, environmental pollution, poverty, health, and education, among other social problems. Extractive and industrial co …

In this groundbreaking book, leading executive coach Rene Carayol shares the magic and simplicity of the SPIKE (Strength, Positively, Identified, Kick, Start, Excellence) philosophy. In the world of …

Assessing Business Excellence presents a strategic framework for business excellence and total quality management and shows how you can be actively involved in continuous improvement by systematicall …

Conscious Capitalism shows how the principles of ancient wisdon are directly relevant to modern day business. Drawing on thirty years of financial and executive experience, Schwerin addresses contemp …

This book brings together contributions from both expert academics and leading figures of UNISON in an in-depth analysis of the union”s achievements to date. As the largest and most influential trad …

The importance of the international maritime transport industry is difficult to overstate. This new book presents an interdisciplinary approach from a wide range of internationally-based experts. Int …

The volume is divided into three parts: A: Economic Growth and Related Problems (covering international trade and economic integration, including a comparative study between Europe and America) B: Th …