Victor O. Schwab & Dr. Robert C. Worstell 
How to Write a Good Ad: A Short Course in Copywriting – Second Edition [EPUB ebook] 
Masters of Copywriting

Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it hel …

While the JPEG image standard was developed more than 25 years ago, it is still dominant in terms of image formation, manipulation and transmission over the internet and other media. As technology ad …

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not th …

This book provides a contemporary perspective on a broad range of international migration problems. It considers recent immigration trends and policies as well as the theory and evidence related to t …

What’s left from the new economy? This book takes an unfashionable perspective and shows that despite all the mistaken ideas and exaggerations, the technological changes of the 1990s still have impor …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Japanese industry has shown its superiority in a range of traded goods sectors. It was thought that this competitive advantage arose from the use of electronics-based flexible automation technologies …

In Project Risk Governance, Dieter Fink breaks new ground in two ways. Firstly, he places project risk management in the context of today’s organisations in which objectives are increasingly implemen …

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

What are the links among industrial structure, segmentation, the internal structure of firms, job characteristics, technology, productivity, labor markets, and product markets? The answers, posited b …