Victor O. Schwab & Dr. Robert C. Worstell 
How to Write a Good Ad: A Short Course in Copywriting — Second Edition [EPUB ebook] 
Masters of Copywriting

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

A profitable trading strategy is the most important tool for a trader.This book explains a powerful trading strategy for trading the forex market.When trading ‘The Fat Cat Strategy’ you»ll know when …

One cannot conceive of capitalism without labor. Yet many of the current debates about economic development leading to industrialization fail to directly engage with labor at all. This collection of …

Despite dire warnings about global warming, carbon emissions by the world’s largest companies are increasing and only a few companies have strategies for managing carbon emissions and water resources …

Although physicians and hospitals are receiving incentives to use electronic health records (EHRs), there is little emphasis on workflow and process improvement by providers or vendors. As a result, …

William Whyte’s core idea in The Organization Man is that the Protestant Ethic that characterized financial and personal success in American history had been replaced in modern times by the Social Et …

Freeze Drying of Pharmaceutical Products provides an overview of the most recent and cutting-edge developments and technologies in the field, focusing on formulation developments and process monitori …