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Gerrit Frohlich & Michael Jackel
Medienwirkungen kompakt [PDF ebook]
Einfuhrung in ein dynamisches Forschungsfeld

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Copertina di Gerrit Frohlich & Michael Jackel: Medienwirkungen kompakt (PDF)

Medienwirkungen kompakt – angesichts der Differenzierung der Kanäle und Gattungen einerseits und der Themenvielfalt andererseits ein großes Anliegen in kleinem Format. Das Buch folgt in seinem Aufbau deshalb der erweiterten Lasswell-Formel: Wer sagt was durch welchen Kanal zu wem unter welchen Umständen zu welchem Zweck mit welchem Effekt? Jeder dieser Fragen ist ein Kapitel gewidmet. Diese übersichtliche Grundstruktur erlaubt eine unkomplizierte Einführung in die grundlegenden Themenfelder der Medienwirkungsforschung. Auf kompaktem Raum wird somit ein einfacher Einstieg in eine komplexe Materie ermöglicht. Für die zweite Auflage wurde der Band grundlegend überarbeitet und aktualisiert.

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Lingua Tedesco ● Formato PDF ● ISBN 9783658248178 ● Casa editrice Springer Fachmedien Wiesbaden ● Pubblicato 2019 ● Scaricabile 3 volte ● Moneta EUR ● ID 7014154 ● Protezione dalla copia Adobe DRM

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