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Gerrit Frohlich & Michael Jackel
Medienwirkungen kompakt [PDF ebook]
Einfuhrung in ein dynamisches Forschungsfeld

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Medienwirkungen kompakt – angesichts der Differenzierung der Kanäle und Gattungen einerseits und der Themenvielfalt andererseits ein großes Anliegen in kleinem Format. Das Buch folgt in seinem Aufbau deshalb der erweiterten Lasswell-Formel: Wer sagt was durch welchen Kanal zu wem unter welchen Umständen zu welchem Zweck mit welchem Effekt? Jeder dieser Fragen ist ein Kapitel gewidmet. Diese übersichtliche Grundstruktur erlaubt eine unkomplizierte Einführung in die grundlegenden Themenfelder der Medienwirkungsforschung. Auf kompaktem Raum wird somit ein einfacher Einstieg in eine komplexe Materie ermöglicht. Für die zweite Auflage wurde der Band grundlegend überarbeitet und aktualisiert.

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Bahasa Jerman ● Format PDF ● ISBN 9783658248178 ● Penerbit Springer Fachmedien Wiesbaden ● Diterbitkan 2019 ● Muat turun 3 kali ● Mata wang EUR ● ID 7014154 ● Salin perlindungan Adobe DRM

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