Horst Albach & Christoph Weiser 
Marketing — Management [PDF ebook] 

Biosurfactants are the surface-active biomolecules produced by microorganisms. Biosurfactants have gained commercial significance due to their unique properties, such as high surface activity, high s …

This study assessed the downstream river system adaptation in response to upstream damming on the Ribb River, Ethiopia, to irrigate 15, 000 ha. It combined primary and secondary data, and the applica …

Project managers who lead globally dispersed teams face unique challenges in managing project stakeholders, scope, knowledge sharing, schedules, resources, and above all team execution in a global bu …

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core func …

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, a …

First published in 1997. Entrepreneurial activity in Poland has contributed to the economic revival of the nation and, arguably, to the ”social net” of Poland. In an effort to gain a greater unders …

Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketi …

Y. S. Brenner is an economist whose main concern is with development, and this attitude is reflected in his approach to economic history.He begins this seminal study in the era of the Reformation in …