Horst Albach & Christoph Weiser 
Marketing — Management [PDF ebook] 

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

This new volume explores emerging and advanced techniques in the food processing sector. Novel food processing methods such as ultrasound processing, microwave heating, advanced drying methods, and n …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

There is a growing recognition amongst those involved with the creation and distribution of nuclear power of the value and positive impact of ergonomics, recognition heightened by the realization tha …

This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functio …

This book, based on extensive original research, presents a detailed analysis of the varying opportunities and challenges experienced by Japanese women with professional careers, an important categor …

Safety analysis can be applied as a practical tool in occupational safety. It has three main elements: the identification of hazards, the assessment of risks that arise, and the generation of measure …

An examination of the true role of governance as a driver of high-quality strategic decision-making, which can help an organization achieve its strategic objectives more efficiently and effectively. …

Everyone talks innovation and we can all point to random examples of innovation inside of healthcare information technology, but few repeatable processes exist that make innovation more routine than …