Horst Albach & Christoph Weiser 
Marketing — Management [PDF ebook] 

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

This title was first published in 2001: Product and particularly customer profitability are black holes in most managers’ understanding of their business. Identifying customer revenue is easy but ide …

Interconnecting the fundamentals of supercritical fluid (SCF) technologies, their current and anticipated utility in drug delivery, and process engineering advances from related methodological domain …

The book is meant to improve our understanding of sustainable development of production and consumption. Monetary values of the impact of emission and resources are determined, and used in environmen …

True or false? In selling high-value products or services: »closing» increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection …

Detection canines have been utilized throughout the world for over a century, and while numerous attempts have been made to replicate the canine’s ability to detect substances by mechanical means, no …

Vetiveria is one of the most versatile genera in plant kingdom. For example, the species Vetiveria zizanoides produces oderous roots from which a precious essential oil is distilled and used in a var …

Essential Management Models is a compilation of business tools that actually work. It’s a guide to the very best in practical management thinking. No reinventing the wheel, no management fads and no …

Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the …