This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.
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Formato EPUB ● Pagine 264 ● ISBN 9781135126100 ● Editore Marc Smidt & Egbert Wever ● Casa editrice Taylor and Francis ● Pubblicato 2013 ● Scaricabile 6 volte ● Moneta EUR ● ID 2664857 ● Protezione dalla copia Adobe DRM
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