This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.
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Formato EPUB ● Páginas 264 ● ISBN 9781135126100 ● Editor Marc Smidt & Egbert Wever ● Editora Taylor and Francis ● Publicado 2013 ● Carregável 6 vezes ● Moeda EUR ● ID 2664857 ● Proteção contra cópia Adobe DRM
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