Catalog > Scienze sociali > Economia > Nancy R. (The City College of New York, USA) Tag: Ad Critique : How to Deconstruct Ads in Order to Build Better Advertising (PDF)

Nancy R. (The City College of New York, USA) Tag
Ad Critique : How to Deconstruct Ads in Order to Build Better Advertising [PDF ebook]
How to Deconstruct Ads in Order to Build Better Advertising

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Copertina di Nancy R. (The City College of New York, USA) Tag: Ad Critique : How to Deconstruct Ads in Order to Build Better Advertising (PDF)

Ad Critique teaches advertising, marketing, and management students—both the ‘suits’ and the ‘creatives’—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

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Lingua Inglese ● Formato PDF ● Pagine 216 ● ISBN 9781483341545 ● Casa editrice SAGE Publications US ● Pubblicato 2011 ● Scaricabile 6 volte ● Moneta EUR ● ID 5361115 ● Protezione dalla copia Adobe DRM

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