Ad Critique teaches advertising, marketing, and management students—both the ‘suits’ and the ‘creatives’—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
€64.45
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语言 英语 ● 格式 PDF ● 网页 216 ● ISBN 9781483341545 ● 出版者 SAGE Publications US ● 发布时间 2011 ● 下载 6 时 ● 货币 EUR ● ID 5361115 ● 复制保护 Adobe DRM
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