Ad Critique teaches advertising, marketing, and management students—both the ‘suits’ and the ‘creatives’—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
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Dil İngilizce ● Biçim PDF ● Sayfalar 216 ● ISBN 9781483341545 ● Yayımcı SAGE Publications US ● Yayınlanan 2011 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 5361115 ● Kopya koruma Adobe DRM
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