This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of cu...
€171.19
Tabella dei contenuti
Visual Identity Design and Communication Design.- Mapping out the narrative dimensions of visual identities: a typological classification.- Principles for th...
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Lingua Inglese ● Formato PDF ● Pagine 362 ● ISBN 9783031353857 ● Dimensione 11.7 MB ● Età 02-99 anni ● Editore Nuno Martins & Daniel Raposo ● Casa editrice Springer Nature Switzerland ● Città Cham ● Paese CH ● Pubblicato 2023 ● Scaricabile 24 mesi ● Moneta EUR ● ID 9140891 ● Protezione dalla copia DRM sociale
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