This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of cu...
Innehållsförteckning
Visual Identity Design and Communication Design.- Mapping out the narrative dimensions of visual identities: a typological classification.- Principles for the...
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Språk Engelska ● Formatera PDF ● Sidor 362 ● ISBN 9783031353857 ● Filstorlek 11.7 MB ● Ålder 02-99 år ● Redaktör Nuno Martins & Daniel Raposo ● Utgivare Springer Nature Switzerland ● Stad Cham ● Land CH ● Publicerad 2023 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 9140891 ● Kopieringsskydd Social DRM