Nuno Martins & Daniel Raposo 
Communication Design and Branding [PDF ebook] 
A Multidisciplinary Approach

Ajutor

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design.  By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. 


€160.49
Metode de plata

Cuprins

Visual Identity Design and Communication Design.- Mapping out the narrative dimensions of visual identities: a typological classification.- Principles for the Design of Brand Marks.- Dynamic Visual Identities: fundamental principles for their construction.- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina.- Certification of vegan and vegetarian products: V-label’s redesign.- A Product and Mobile Application based Residential Cooling System with Zero Emission.- Communication Design and Brand Advertising.- “So that Kyoto will always remain Kyoto”: Reflections on the Impact of Outdoor Advertising Policies in Kyoto city.- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science.- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster.- Section 3 – Brand Image and user experience.- Between the Image and the Experience of the City: “Learning from Las Vegas”and “New Babylon” as Paradigmatic Cases.- Destination image through Trip Advisor´s reviews analysis.




Cumpărați această carte electronică și primiți încă 1 GRATUIT!
Limba Engleză ● Format PDF ● Pagini 362 ● ISBN 9783031353857 ● Mărime fișier 11.7 MB ● Editor Nuno Martins & Daniel Raposo ● Editura Springer Nature Switzerland ● Oraș Cham ● Țară CH ● Publicat 2023 ● Descărcabil 24 luni ● Valută EUR ● ID 9140891 ● Protecție împotriva copiilor DRM social

Mai multe cărți electronice de la același autor (i) / Editor

11.488 Ebooks din această categorie