Catalog > Scienze sociali > Economia > Samuel Bradley & Jerry (Texas Tech University, USA) Hudson: Advertising and Public Relations Research (ePUB)

Samuel Bradley & Jerry (Texas Tech University, USA) Hudson
Advertising and Public Relations Research [EPUB ebook]

Supporto

Copertina di Samuel Bradley & Jerry (Texas Tech University, USA) Hudson: Advertising and Public Relations Research (ePUB)

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors” goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

€88.45

Acquista questo ebook e ricevine 1 in più GRATIS!

Formato EPUB ● Pagine 384 ● ISBN 9781317507369 ● Casa editrice Taylor and Francis ● Pubblicato 2015 ● Scaricabile 3 volte ● Moneta EUR ● ID 4147275 ● Protezione dalla copia Adobe DRM

Richiede un lettore di ebook compatibile con DRM

Altri ebook dello stesso autore / Editore

Samuel Bradley Jerry Hudson Donald W. Jugenheimer Larry D. Kelley USA) Hudson Jerry (Texas Tech University USA) Kelley Larry D. (University of Houston

253.866 Ebook in questa categoria

Copertina di Julie (UK) McColl & Elaine L (Glasgow Caledonian University, UK) Ritch: New Perspectives on Critical Marketing and Consumer Society

Julie (UK) McColl & Elaine L (Glasgow Caledonian University, UK) Ritch: New Perspectives on Critical Marketing and Consumer Society

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by internat …

Copertina di Ken Pilone: Lean Leadership on a Napkin

Ken Pilone: Lean Leadership on a Napkin

This very concise and straightforward book is aimed at top executives in virtually any industry who are either new to the concept of Lean and its benefits to them or who have stalled in their transfo …

Copertina di Paul Du & Shuguang Wang: Retail Geography

Paul Du & Shuguang Wang: Retail Geography

The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized unti …

Copertina di David M. Anderson: Design for Manufacturability

David M. Anderson: Design for Manufacturability

Achieve any cost goals in half the time and achieve stable production with quality designed in right-the-first-time.　 Design for Manufacturability: How to Use Concurrent Engineering to Rapidly Develo …

Copertina di Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Copertina di Lisa Koss: Leading for Learning

Lisa Koss: Leading for Learning

People do their best work when they are motivated. This may sound obvious, but while people managers instinctively agree with the centrality of motivation at work and its impact on employee engagemen …

Copertina di Ralph L. Kliem: Management Lessons from the Great Explorers

Ralph L. Kliem: Management Lessons from the Great Explorers

The early explorers up through those of the early part of the last century were the supreme users of management practices that have been formalized today. Their expeditions had all the character …

Copertina di Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Why do some leaders succeed and others fail? Is there a magic ingredient that the leaders must consider in their career journey to ensure the joy ride does not turn into a nightmare? What is the key …