Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors» goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
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Формат EPUB ● страницы 384 ● ISBN 9781317507369 ● издатель Taylor and Francis ● опубликованный 2015 ● Загружаемые 3 раз ● валюта EUR ● Код товара 4147275 ● Защита от копирования Adobe DRM
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