Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors” goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
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Formaat EPUB ● Pagina’s 384 ● ISBN 9781317507369 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2015 ● Downloadbare 3 keer ● Valuta EUR ● ID 4147275 ● Kopieerbeveiliging Adobe DRM
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