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Sebastian Teupe
Die Schaffung eines Marktes [EPUB ebook]
Preispolitik, Wettbewerb und Fernsehgerätehandel in der BRD und den USA 1945–1985

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Copertina di Sebastian Teupe: Die Schaffung eines Marktes (ePUB)

Haben Märkte in der BRD und den USA unterschiedlich funktioniert? Das Buch geht dieser Frage mit Hilfe der Wirtschaftssoziologie am Beispiel des Marktes für TV-Geräte nach. Es zeigt, dass die sozialen Kontexte das Markthandeln der Hersteller, Händler und Konsumenten entscheidend prägten. Dabei geht es über die Schablone nationaler ‘Marktkulturen’ hinaus und zeigt die Veränderungen und Ähnlichkeiten des Marktes in den beiden Gesellschaften.

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Sebastian Teupe, Universität Bayreuth

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Lingua Tedesco ● Formato EPUB ● Pagine 447 ● ISBN 9783110493658 ● Dimensione 10.7 MB ● Casa editrice De Gruyter ● Città Basel/Berlin/Boston ● Pubblicato 2016 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 6587224 ● Protezione dalla copia Adobe DRM

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