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Sebastian Teupe
Die Schaffung eines Marktes [EPUB ebook]
Preispolitik, Wettbewerb und Fernsehgerätehandel in der BRD und den USA 1945–1985

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Capa do Sebastian Teupe: Die Schaffung eines Marktes (ePUB)

Haben Märkte in der BRD und den USA unterschiedlich funktioniert? Das Buch geht dieser Frage mit Hilfe der Wirtschaftssoziologie am Beispiel des Marktes für TV-Geräte nach. Es zeigt, dass die sozialen Kontexte das Markthandeln der Hersteller, Händler und Konsumenten entscheidend prägten. Dabei geht es über die Schablone nationaler ‘Marktkulturen’ hinaus und zeigt die Veränderungen und Ähnlichkeiten des Marktes in den beiden Gesellschaften.

€69.95

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Sebastian Teupe, Universität Bayreuth

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Língua Alemão ● Formato EPUB ● Páginas 447 ● ISBN 9783110493658 ● Tamanho do arquivo 10.7 MB ● Editora De Gruyter ● Cidade Basel/Berlin/Boston ● Publicado 2016 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 6587224 ● Proteção contra cópia Adobe DRM

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