A smooth transition to excellence in management cannot be achieved by an abortive hodgepodge of borrowed programs and panaceas. First-rate company success must derive from a top executive who can think . . . who can provide the rest of his team with a desire to excel and a distinct impatience with mediocrity.
In this his second book, the author of ‘Tough-Minded Management’ presents a formula for developing an entirely new business way of life. Using candid, no-nonsense language, he pinpoints the one element that can turn a mediocre company into a great one . . . the one element that can enlighten and energize ordinary firms so that they accomplish extraordinary things–Climate!
Executives will find here not fanciful theories but tough-minded principles.
-Principles that have been tested and proved in the marketplace and in the executive suite.
-Principles that will help managers everywhere to understand the way of their jobs.
-Principles that will help managers to develop and, in fact, settle for nothing less than employees who welcome responsibility and the challenge of contributing to company profits.
Here is a book for leaders and for potential leaders; a book for any executive who senses the need for Developing a ‘Tough-MInded Climate for Results.’
About the author
Joe D. Batten, MS, CPAE was the author of fourteen books, over four training, management, sales, and leadership films, presented to over three thousand audiences in seventeen countries, and was the first speaker inducted in the National Speakers Association Hall of Fame. His New York Times best-selling book, Tough-Minded Management, was the first management book to reach #1 in America. Mr. Batten worked directly with over 80 percent of the Fortune 500 companies and gave the United States Army the phrase ‘Be All You Can Be.’ Mr. Batten was widely considered the ‘Sales Training Dean of America.’
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