Dieter Ahlert & Josef Hesse 
Multikanalstrategien [PDF ebook] 
Konzepte, Methoden und Erfahrungen

Amazon – one of the world”s most valuable companies – is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to …

The COVID-19 pandemic has re-shaped organizations on many levels: resource, process, structural and relational. Such a wide range of forced changes has resulted in a greater need to implement risk ma …

Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It then becomes inventive thinking when something is …

The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of …

This book explains how to achieve dramatic improvements in service and agility by enhancing the people, processes, and culture within your organization. It details the various roles within the …

Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative indus …

Global construction data is vital for contractors, governments, international organisations, policy makers, academic researchers and statisticians. As the global population of the world expands, the …

The Russian Federation is a leading oil producer and has a major oil supply system. This book describes the current Russian situation and prospects for the future development of its industry. …

This book addresses the most pressing water resource issues in South Asia, particularly in relation to climate change and variability. This is a region characterised by abundant water during the …

‘Ergonomics in Computerized Offices should be required reading for office managers, union representatives, engineers, designers, or anyone employed in implementing a computerized office or improving …