Dieter Ahlert & Josef Hesse 
Multikanalstrategien [PDF ebook] 
Konzepte, Methoden und Erfahrungen

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

Ship management is a worldwide activity. Modern ships are sophisticated designed structures equipped with several automatic devices. It is estimated that 90 per cent of commodities transported worldw …

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book …

This collection examines the evolution of the philosophy and practice of human resource management (HRM) and industrial relations (IR) over the twentieth century. By combining history, contemporary p …

Agrobiodiversity and agroecology go hand-in-hand in promoting environmental resilience in international food systems as well as climate change resilient food policy. This book contextualizes how vari …

The field of Human Resource Development (HRD) has grown in prominence as an independent discipline from its roots in both management and education since the 1980s. There has been continual debate abo …

This book provides an analysis of the Chinese economy in the context of globalization after China”s admission to the WTO. In four parts it addresses globalization, privatization, fiscal policy and f …

Internationally, globalization and increased economic integration has impacted quality of life and individual well-being. Attempts to evaluate the impact on income dispersion from this process have b …

This volume represents a uniquely thorough investigation of trade and financial policy as it impacts upon Third World development. A broad range of international case studies (including Indonesia, Ur …