Dieter Ahlert & Josef Hesse 
Multikanalstrategien [PDF ebook] 
Konzepte, Methoden und Erfahrungen

Amazon – one of the world”s most valuable companies – is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to …

The COVID-19 pandemic has re-shaped organizations on many levels: resource, process, structural and relational. Such a wide range of forced changes has resulted in a greater need to implement risk ma …

Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It then becomes inventive thinking when something is …

The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of …

This book explains how to achieve dramatic improvements in service and agility by enhancing the people, processes, and culture within your organization. It details the various roles within the …

Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative indus …

This book fully details, as the title suggests, the real secret to maximizing an organization”s profitability. While many companies have implemented improvement initiatives such as Six Sigma and Lea …

Good data analytics is the basis for effective decisions. Whoever has the data, has the ability to extract information promptly and effectively to make pertinent decisions. The premise of this handbo …

This book serves three basic purposes: (1) a tutorial-type reference for complex systems engineering (CSE) concepts and associated terminology, (2) a recommendation of a proposed methodology showing …

Managing Airline Networks: Design, Integration and Innovative Technologies is a fully comprehensive description of state-of-the-art network management practices at airlines. Designed as a compendium …