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Jean-Paul Gaudilliere
Development of Scientific Marketing in the Twentieth Century [PDF ebook]
Research for Sales in the Pharmaceutical Industry

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

€75.85

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Bahasa Inggeris ● Format PDF ● Halaman-halaman 288 ● ISBN 9781317316879 ● Penerbit Taylor and Francis ● Diterbitkan 2015 ● Muat turun 3 kali ● Mata wang EUR ● ID 4446690 ● Salin perlindungan Adobe DRM

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Jean-Paul Gaudilliere

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