Jean-Paul Gaudilliere 
Development of Scientific Marketing in the Twentieth Century [PDF ebook] 
Research for Sales in the Pharmaceutical Industry

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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语言 英语 ● 格式 PDF ● 网页 288 ● ISBN 9781317316879 ● 出版者 Taylor and Francis ● 发布时间 2015 ● 下载 3 时 ● 货币 EUR ● ID 4446690 ● 复制保护 Adobe DRM
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