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Matthias Lehmann 
Marktorientierte Betriebswirtschaftslehre [PDF ebook] 
Planen und Handeln in der Entgeltwirtschaft

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perlindungan daripada Matthias Lehmann: Marktorientierte Betriebswirtschaftslehre (PDF)

Im Zentrum des Buches steht das Prinzip ‘Leistung gegen Entgelt’: Betriebswirtschaftliches Planen, Entscheiden und Handeln wird beschrieben als das Erstellen von Leistungen und ihre Verwendung gegen Entgelt mit dem Zweck der Gewinnerzielung. Schwerpunkt ist damit zum einen die betriebswirtschaftliche Leistungslehre für Sach- und Dienstleistungen. Zum anderen kann die Teilnahme am Markt nur unter Berücksichtigung der gegenseitigen Verträge erklärt werden. Im Mittelpunkt des Anbietermarketings steht daher die Vertragsangebotspolitik; die absatzpolitischen Instrumente werden darauf bezogen geordnet. Das besondere Konzept des Buches besteht darin, dem Leser Grundlinien und Zusammenhänge des wirtschaftenden Handelns aufzuzeigen. Dazu gehört selbstverständlich, daß die Verbindungen zum Rechnungswesen und zum Recht mit in das Ordnungsgefüge einbezogen werden.

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Bahasa Jerman ● Format PDF ● ISBN 9783642977466 ● Penerbit Springer Berlin Heidelberg ● Diterbitkan 2013 ● Muat turun 3 kali ● Mata wang EUR ● ID 6339097 ● Salin perlindungan Adobe DRM
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