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Matthias Lehmann 
Marktorientierte Betriebswirtschaftslehre [PDF ebook] 
Planen und Handeln in der Entgeltwirtschaft

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Bìa của Matthias Lehmann: Marktorientierte Betriebswirtschaftslehre (PDF)

Im Zentrum des Buches steht das Prinzip ‘Leistung gegen Entgelt’: Betriebswirtschaftliches Planen, Entscheiden und Handeln wird beschrieben als das Erstellen von Leistungen und ihre Verwendung gegen Entgelt mit dem Zweck der Gewinnerzielung. Schwerpunkt ist damit zum einen die betriebswirtschaftliche Leistungslehre für Sach- und Dienstleistungen. Zum anderen kann die Teilnahme am Markt nur unter Berücksichtigung der gegenseitigen Verträge erklärt werden. Im Mittelpunkt des Anbietermarketings steht daher die Vertragsangebotspolitik; die absatzpolitischen Instrumente werden darauf bezogen geordnet. Das besondere Konzept des Buches besteht darin, dem Leser Grundlinien und Zusammenhänge des wirtschaftenden Handelns aufzuzeigen. Dazu gehört selbstverständlich, daß die Verbindungen zum Rechnungswesen und zum Recht mit in das Ordnungsgefüge einbezogen werden.

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Ngôn ngữ tiếng Đức ● định dạng PDF ● ISBN 9783642977466 ● Nhà xuất bản Springer Berlin Heidelberg ● Được phát hành 2013 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 6339097 ● Sao chép bảo vệ Adobe DRM
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Matthias Lehmann

260.259 Ebooks trong thể loại này

Bìa của Mario (Sustainable Technologies SL, Barcelona, Spain) Alejandro Rosato: Managing Biogas Plants
Mario (Sustainable Technologies SL, Barcelona, Spain) Alejandro Rosato: Managing Biogas Plants
This practical manual provides basic theoretical knowledge about fermentative processes, biochemical laboratory techniques, and an arsenal of practical tricks, recipes, do’s, and don’ts for the bioga …
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Bìa của Gediminas Valkiunas: Avian Malaria Parasites and other Haemosporidia
Gediminas Valkiunas: Avian Malaria Parasites and other Haemosporidia
When studying the effects of parasites on natural populations, the avian haematozoa fulfills many of the specifications of an ideal model. Featuring a multitude of tables and illustrations, Avian Mal …
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Bìa của Maria Katsarou-Makin: Group Dyna-Mix
Maria Katsarou-Makin: Group Dyna-Mix
Since the 2008 financial crisis, existing methods of executive leadership have experienced in-depth scrutiny beyond their control. In reference to Patrick Lencioni, to understand teams is to comprehe …
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€12.86
Bìa của Victoria (College of Business Administration, San Diego State University, USA) Krivogorsky: Law, Corporate Governance and Accounting
Victoria (College of Business Administration, San Diego State University, USA) Krivogorsky: Law, Corporate Governance and Accounting
The growing internationalization of markets, the relaxation of constraints on capital flows between countries, and the creation of different economic unions — the European Union in particular — ini …
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Bìa của Ricardo Bayon & Katherine Hamilton: Voluntary Carbon Markets
Ricardo Bayon & Katherine Hamilton: Voluntary Carbon Markets
The global carbon markets are growing at a staggering rate. The growth prospects for business are enormous and the potential positive impacts for greenhouse gas emission reductions, climate policy op …
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Bìa của Nina Rosoff: The Power of Paradox
Nina Rosoff: The Power of Paradox
Leaders’ actions can have consequences opposite to those they intend. These unintentional results are difficult to detect, understand, and change. Consequently, leaders’ actions tend to persist resul …
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Bìa của Spyros Hadjidakis & Marios Katsioloudes: International Business
Spyros Hadjidakis & Marios Katsioloudes: International Business
Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinati …
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Bìa của Kevin Marechal: The Economics of Climate Change and the Change of Climate in Economics
Kevin Marechal: The Economics of Climate Change and the Change of Climate in Economics
Climate change is without question the single most important issue the world faces over the next hundred years. The most recent scientific data have led to the conclusion that the globally averaged n …
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Bìa của A.M. Andreades: History of the Bank of England
A.M. Andreades: History of the Bank of England
First Published in 1966. This volume the fourth edition of Andreades classic history of the bank of England that looks at the period of 1640 to 1903, with its first edition appearing in 1909. The rep …
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Bìa của Keith (Sustainable Built Environment National Research Centre, Australia) Hampson & Judy A. (Griffith University, Australia) Kraatz: R&D Investment and Impact in the Global Construction Industry
Keith (Sustainable Built Environment National Research Centre, Australia) Hampson & Judy A. (Griffith University, Australia) Kraatz: R&D Investment and Impact in the Global Construction Industry
R&D Investment and Impact in the Global Construction Industry brings together contributions from leading industry researchers in a diverse group of countries to investigate the role of research and d …
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