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Matthias Lehmann 
Marktorientierte Betriebswirtschaftslehre [PDF ebook] 
Planen und Handeln in der Entgeltwirtschaft

Stöd
Omslag till Matthias Lehmann: Marktorientierte Betriebswirtschaftslehre (PDF)

Im Zentrum des Buches steht das Prinzip ’Leistung gegen Entgelt’: Betriebswirtschaftliches Planen, Entscheiden und Handeln wird beschrieben als das Erstellen von Leistungen und ihre Verwendung gegen Entgelt mit dem Zweck der Gewinnerzielung. Schwerpunkt ist damit zum einen die betriebswirtschaftliche Leistungslehre für Sach- und Dienstleistungen. Zum anderen kann die Teilnahme am Markt nur unter Berücksichtigung der gegenseitigen Verträge erklärt werden. Im Mittelpunkt des Anbietermarketings steht daher die Vertragsangebotspolitik; die absatzpolitischen Instrumente werden darauf bezogen geordnet. Das besondere Konzept des Buches besteht darin, dem Leser Grundlinien und Zusammenhänge des wirtschaftenden Handelns aufzuzeigen. Dazu gehört selbstverständlich, daß die Verbindungen zum Rechnungswesen und zum Recht mit in das Ordnungsgefüge einbezogen werden.

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Språk Tyska ● Formatera PDF ● ISBN 9783642977466 ● Utgivare Springer Berlin Heidelberg ● Publicerad 2013 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 6339097 ● Kopieringsskydd Adobe DRM
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Matthias Lehmann

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