*The first book to cover events management from a research angle*Includes a number of case studies to provide a well-rounded approach to the subject*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
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Bahasa Inggeris ● Format PDF ● Halaman-halaman 192 ● ISBN 9781780642536 ● Penyunting Rebecca Finkel & Rebecca Finkel ● Penerbit CABI ● Diterbitkan 2013 ● Muat turun 3 kali ● Mata wang EUR ● ID 8128758 ● Salin perlindungan Adobe DRM
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