*The first book to cover events management from a research angle*Includes a number of case studies to provide a well-rounded approach to the subject*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
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Language English ● Format PDF ● Pages 192 ● ISBN 9781780642536 ● Editor Rebecca Finkel & Rebecca Finkel ● Publisher CABI ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 8128758 ● Copy protection Adobe DRM
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