*The first book to cover events management from a research angle*Includes a number of case studies to provide a well-rounded approach to the subject*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
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语言 英语 ● 格式 PDF ● 网页 192 ● ISBN 9781780642536 ● 编辑 Rebecca Finkel & Rebecca Finkel ● 出版者 CABI ● 发布时间 2013 ● 下载 3 时 ● 货币 EUR ● ID 8128758 ● 复制保护 Adobe DRM
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