Robert Heller 
An Introduction to Content Marketing [EPUB ebook] 

Seminar paper from the year 2020 in the subject Business economics – Offline Marketing and Online Marketing, grade: 1, 7, University of Applied Sciences Zwickau (Fakultät Sprachen), language: English, abstract: Content Marketing has become a buzzword for Online Marketers. It gets more attention than ever before, and you can say it is a trend. Content Marketing is in. But there is still lots of bad content out there. This paper might help you create appealing content for your audience, starting with Content Strategy followed by Content Planning. Last but not least will be the writing process or how texters can write good content. Consuming content grew exponentially in the last couple of years even though people are being flooded with content. What is it that people like to read, hear and see? It is not any kind of content. It is good content. Content that has a high quality, is relevant, understands the users, and speaks their language. Content that creates value and creates a dialogue between the users and the company. The following pages will tell you a little more in detail about how you can create better content for your audience, and also why you should do so. The structure and most of the content are based on the book ‘Think Content!’ by Miriam Löffler. It will help make the internet a better place, little by little.