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Wilhelm Pompl
Touristikmanagement 1 [PDF ebook]
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Dieses Lehrbuch ist der erste Band eines zweiteiligen Gesamtwerkes, das die wichtigsten Funktionen von Touristikunternehmen darstellt. Gegenstand des Buches sind Managementaufgaben unter besonderer Berücksichtigung kleinerer und mittelständischer Unternehmen, die Entwicklung eines Marketingansatzes der Beschaffung sowie eine ausführliche Behandlung des Leistungsbezugs bei Beförderungsunternehmen, Hotels, Agenturen etc. Erstmals wird auch auf Probleme des interkulturellen Managements im Tourismus eingegangen. Der Leser lernt die wichtigsten Funktionsbereiche von Touristikunternehmen und die Umsetzung von strategischen Konzepten in die betriebliche Praxis kennen. Band 2 befaßt sich ausführlich mit strategischen und operativen Fragen des Qualitäts-, Produkt- und Preismanagements in der Touristik.

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Bahasa Jerman ● Format PDF ● ISBN 9783642591471 ● Penerbit Springer Berlin Heidelberg ● Diterbitkan 2013 ● Muat turun 3 kali ● Mata wang EUR ● ID 6328173 ● Salin perlindungan Adobe DRM

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