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Wilhelm Pompl
Touristikmanagement 1 [PDF ebook]
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的封面 Wilhelm Pompl: Touristikmanagement 1 (PDF)

Dieses Lehrbuch ist der erste Band eines zweiteiligen Gesamtwerkes, das die wichtigsten Funktionen von Touristikunternehmen darstellt. Gegenstand des Buches sind Managementaufgaben unter besonderer Berücksichtigung kleinerer und mittelständischer Unternehmen, die Entwicklung eines Marketingansatzes der Beschaffung sowie eine ausführliche Behandlung des Leistungsbezugs bei Beförderungsunternehmen, Hotels, Agenturen etc. Erstmals wird auch auf Probleme des interkulturellen Managements im Tourismus eingegangen. Der Leser lernt die wichtigsten Funktionsbereiche von Touristikunternehmen und die Umsetzung von strategischen Konzepten in die betriebliche Praxis kennen. Band 2 befaßt sich ausführlich mit strategischen und operativen Fragen des Qualitäts-, Produkt- und Preismanagements in der Touristik.

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语言德语 ● 格式 PDF ● ISBN 9783642591471 ● 出版者 Springer Berlin Heidelberg ● 发布时间 2013 ● 下载 3 时 ● 货币 EUR ● ID 6328173 ● 复制保护 Adobe DRM

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