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Wilhelm Pompl
Touristikmanagement 1 [PDF ebook]
Beschaffungsmanagement

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Capa do Wilhelm Pompl: Touristikmanagement 1 (PDF)

Dieses Lehrbuch ist der erste Band eines zweiteiligen Gesamtwerkes, das die wichtigsten Funktionen von Touristikunternehmen darstellt. Gegenstand des Buches sind Managementaufgaben unter besonderer Berücksichtigung kleinerer und mittelständischer Unternehmen, die Entwicklung eines Marketingansatzes der Beschaffung sowie eine ausführliche Behandlung des Leistungsbezugs bei Beförderungsunternehmen, Hotels, Agenturen etc. Erstmals wird auch auf Probleme des interkulturellen Managements im Tourismus eingegangen. Der Leser lernt die wichtigsten Funktionsbereiche von Touristikunternehmen und die Umsetzung von strategischen Konzepten in die betriebliche Praxis kennen. Band 2 befaßt sich ausführlich mit strategischen und operativen Fragen des Qualitäts-, Produkt- und Preismanagements in der Touristik.

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Língua Alemão ● Formato PDF ● ISBN 9783642591471 ● Editora Springer Berlin Heidelberg ● Publicado 2013 ● Carregável 3 vezes ● Moeda EUR ● ID 6328173 ● Proteção contra cópia Adobe DRM

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